the venue we used series of pillar wraps and freestanding wayfinding boards to identify areas of the event and the agendas associated with those areas. This helped attendees navigate their way round and ensured people were aware on the running of the workshops and talks put on by National Instruments, definitely something not to be missed.
In order to make a real focal point on the stage, we recommended using a large 3D logo, perfect for photos and brand awareness. In this instance, the client went for corrugated card letters with finished edges which looked great but is also eco and budget friendly!
With so many branding options available, National Instruments decided to make the most of this and went for additional quirky items like door wraps which they added character to using a tech based design to and stair raisers to highlight key talking points. The event was a real success and we look forward to working with The Mermaid and National Instruments again.