SOAS contact us prior to their graduation ceremonies, as they wanted to brand 25 available spaces around their London site for the largest event in their yearly calendar. The graphics that they had in mind would function as way finding and directionals as well as to create a visual backdrop for the whole event by adhering graphics to walls and pillars.
The graphic solution needed to be tough and durable as the majority of these would be placed outside for the duration of the ceremonies, which last over the course of a week. Although these needed to last, they also needed to be removed after the event without leaving any damage or sticky residue.
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Consultancy, mood boarding, original artwork, production and installation.
Printed permanent self-adhesive vinyl with a matte laminate.
Eco-friendly printed self-adhesive smartstick vinyl wall coverings, standard cut vinyl.
After receiving the brief we sent one of our creative crew to meet the team at SOAS to discuss how this could be achieved and we agreed on using Smartstick, a fabric based removable material in addition to removable self-adhesive vinyl for the window graphics. Whilst SOAS created their own artwork, we prepared all the files ready for production and pulled them through the manufacturing process in a timely manner so that we met the shorter than usual term around period. Install was carried out by in house maintenance team and the result was great.