Solan Fitness contacted us shortly after they had secured their new premises as they wanted our creative input for the design of the space. Our creative team met with Solan Fitness to consult on our range of products as well as build a design specification that would meet the rebrand requirements. Following this, the brief was passed to our design team who created an extensive range of concepts that were then presented for consideration.
The designs selected included a dramatic entrance wall wrap which showcased the company’s corporate personality through the selected images. In addition, we supplied a frosted window logo sticker for their front door.
In the reception and bar area we supplied a range of signage options that included two acrylic logos as well as a wayfinding and menu boards.
Further inside the gym we designed and produced a large range of bespoke wall murals that incorporated motivational quotes and imagery. These wall coverings were designed by our in house team for the specific spaces, to provide encouragement to those exercising within these zones.
The vast majority of the wall murals were produced on a laminated permanent vinyl, but four were produced on fabric that was housed within a frame. This use of fabric means that the images can be replaced with updated marketing.
Through the space we installed cut vinyl text and silhouette wall stickers in the Solan Fitness brand yellow. Finally, we installed a series of window graphics to create a large image that faced out onto the street. This graphic is used of marketing purposes, by making passers by aware of their presence.