Overview
Using Uber's new brand image, we rolled out a series of bold designs across the venue, transforming a blank industrial space into a vibrant setting for the Uber Expo. The exhibition branding covered meeting pods, straight fabric frames, pillar graphics and stair risers, each carrying the brand's distinctive route-style typography inspired by London's streets.
To help guests find their way around the building, we produced event wayfinding signage that led attendees from the welcome panels in the lift lobby through to the Occupational Health, Future of Uber and Explore the App zones. Freestanding signage placed throughout the venue kept every area easy to locate.
The venue's sheer size called for a strategic layout. We used straight fabric frame systems with double-sided prints, alongside curved meeting pods, to divide the floor into smaller, more personal areas. These spaces gave the Uber team room to engage with attendees on a one-to-one basis.
In the auditorium, large hanging banners added character to the room, while a 3D logo sign made from polystyrene created a clear focal point on the stage. After the event, the Uber team kept the logo and installed it in their office, showing that great branding can deliver value long after the event itself has ended.
Services Provided
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