Overview

B2B Marketing runs several award-winning events for its members each year, including awards, conferences, expos and leadership forums. Its flagship event is the annual ABM conference, a full day of networking, seminars and expos in the breakout areas, finished off with a drinks reception.

We first worked with B2B Marketing at one of our Home Venues, The Mermaid London. There, our personalised venue branding document helped the team choose the right event branding options for their space.

For this event, the client chose ETC Venues in Bishopsgate. We worked with them to pitch ideas, measure the venue, create design templates and suggest creative conference branding that fit their budget. All of it also had to suit a tight install window of just 2.5 hours before doors opened.

The final scheme combined removable floor graphics, removable wall coverings, wayfinding and room event signage. We also used Clingz, our eco-friendly wall graphic, which holds in place with a static charge instead of adhesive and is guaranteed not to damage the surface. That made it ideal for the venue's wallpapered walls, where branding isn't normally allowed. Once the venue saw how Clingz works, they gave us the go-ahead.

The result was a complete transformation of the venue on a tight budget and an even tighter install window. We thrive under that kind of pressure, and B2B Marketing has since booked us for several more events as our partnership continues to grow.