Forfront 2

Project overview

In summary

Forfront, established in 1998, is a fast growing software house specialising in the design and development of digital marketing solutions, mobile apps and advanced business software, as well as offering complete marketing services. Its flagship product, e-shot™, is the leading email marketing tool.

The first step of this project was to organise a site survey. Following this we met with Forfront to discuss all that would be possible within their space, drawing on our creativity and their brand style to formulate a plan of action. After this meeting, the gang at Forfront went away to process all the concepts and later came back to us with a list of the graphics that they wanted to make a reality throughout six key concepts.

The first of these was a games room that centred around a table tennis table which naturally lead to a Wimbledon theme that had a sports crowd mural and a large scoreboard with a dry-wipe wall just below. Near by, within a corridor, we designed, produced and installed posters that sat within acrylic signage to give a professional look to the walk way. The sales team floor sits just off this corridor and by pulling the colours and typography from the previous space, we were able to install a range of consistent graphics. Following this concept we designed a ‘defining moments wall’ that highlighted the successes of Forfront to date by pictorially representing milestones using genuine snaps…pretty cool, ay?