Samsung

Overview

Samsung approached us through their agency to explore the event branding options available at Altitude London. We worked closely with the agency to choose the items that would best showcase the new product range Samsung was launching. To make an immediate impression, we created a wow-factor entrance in the registration area with a huge welcome wall, 10 metres wide and 4.5 metres high. This is one of the most popular choices among clients who book this venue, and a striking entrance consistently goes down well with attendees, whatever the event.

The main auditorium was where attendees would spend most of their time, with a captive audience for nearly two hours of presentations and meetings. For that reason, we felt the best use of the client's budget was to brand all 10 sound panels on either side of the room. These event wall graphics featured the new products and key messaging for each product line being launched on the day.

After the presentations, guests moved upstairs for lunch and breakout sessions, where the client had set up tech demo stations for hands-on demonstrations of the new products. Flexible demonstration pods were central to the success of this product launch event branding. Branded technology sat on top of each pod, so guests could view the products from every angle and ask questions. The client had specifically asked for this feature, and we delivered it on budget and on brand.

Samsung was also launching a range of Art TVs designed to look like picture frames, which the client saw as the next major step in the evolution of television. To tell that story, they wanted a timeline showing how television has developed over the years. We placed it in the main bar area on the venue's 29th floor. The 12-metre-wide print traced the history of television through a combination of typography and graphic design.

We also placed several stretch fabric frames around the venue. We rented the frames to the client, and they supplied printed graphics that pulled taut over each frame. Fabric frames are one of the most cost-effective ways to create branded surfaces at a venue, and they work especially well alongside product demonstrations. Clients keep the printed fabric afterwards, so we can rent them the frames again for future events at other locations.

Although this was a relatively small event for us at Altitude London, it included some high-quality touchpoints and excellent design work from the client. We look forward to working with Samsung again in the future.