Overview
Vue.js is an open-source JavaScript framework for building user interfaces. Each year, the team holds an annual conference in cities such as Amsterdam, New Orleans and Poland, and this year it was London's turn to host. Held at Here East, previously home to the London 2012 Olympics Broadcast and Press Centre, Vue.js chose the venue hoping to inspire a generation of developers through standout talks and a strong sense of community.
Vinyl Impression delivered bespoke event branding for the conference, working closely with the client from initial concept through to a refined final design, ready to roll out across the event and merchandise. The look was built from a series of triangles, a theme carried through the lanyards, magnets and other merchandise, giving the conference branding a cohesive identity from entrance to exit.
With such a large venue, there was plenty of scope to make an impact. Full wall coverings, pillar wraps, print and cut graphics, wayfinding signage and 3D lettering signage worked together to transform the space, using the concrete pillars themselves as a striking backdrop. Hanging wayfinding boards helped attendees navigate with ease, essential given the size of the crowd.
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