Overview
Microsoft approached us to deliver event branding for its Leading Transformation with AI event, built around the #TransformativeAI campaign. Following a site survey of the venue, we developed a cohesive scheme that carried the event's dark hexagon pattern and signature blue lettering through every space guests would pass.
The experience began at the entrance, where door wraps featuring the Microsoft logo and hexagon design set the tone before attendees even stepped inside. A tall pillar wrap greeted guests with a vertical welcome message, while large freestanding Microsoft letters, finished with the brand's four-colour logo, sat on artificial grass to create a natural photo opportunity.
Inside, welcome banners stretched across the main wall to introduce the event theme, and the bar fronts and counters were wrapped to match. In the presentation room, a run of hanging panels formed a series of event wall graphics alongside the seating, keeping the message visible throughout each talk.
A black branded event backdrop framed the screens and stage area, giving speakers a clean, professional setting. Our team handled the full installation from start to finish, transforming several rooms across the venue into one unified brand experience for Microsoft and its guests.
Services Provided
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