Overview
Team GB needed event branding that carried a single Tokyo 2020 idea across an entire London venue for one night. The arched entrance was fitted with window graphics printed to the curve of the glass, and the arch graphics above the doors placed the gold Team GB Ball roundel directly over the arrival point, so guests walked in under the mark before reaching the red carpet.
Inside, a printed wall banner ran the full length of the room above the bar, with the "See You In Tokyo" line set against black and gold artwork that matched the roundel. The venue branding continued through the reception wall, the stairs, where Union Jack risers turned a plain flight into a feature, and the table numbers on each setting.
The sponsor wall graphics gave partners including Adidas, Coca-Cola, Toyota, Samsung and Visa a full repeat backdrop for press and guest photography, sized to hold even colour and sharp logo detail across the full run. Every piece of event signage came from our own team, from the site survey and measurements through to the install and full removal afterwards, leaving the building as we found it.
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