ARCO

Overview

ARCO, the Associated Retirement Community Operators, sets the standards for retirement communities across the UK. For its 2019 annual conference in London, themed "What Next? Risk, Reward, Responsibility", ARCO asked us to deliver event branding that would carry the conference identity from the street right through to the main stage.

Our team designed, printed and installed a full suite of graphics around the venue. Large event banners on the building's exterior and above the entrance arch welcomed delegates and made the venue easy to spot from a distance. Inside, a branded reception counter greeted guests on arrival, while roller banners guided them through the corridors and staircases towards the main hall.

In the hall itself, hanging conference banners lined the walls, reinforcing the bold blue and teal theme alongside sponsor CBRE. A striking event backdrop and branded lectern framed every speaker on stage, giving the presentations a polished, professional look.

To add a playful touch, we also produced a custom selfie frame, giving attendees a fun, memorable way to share their day on social media. The result was a cohesive, on-brand experience that made the conference instantly recognisable and left a lasting impression on everyone who attended.