Overview
The BVCA brought their Tax, Legal & Regulatory Conference to a columned central London venue, and the brief was to carry a single geometric artwork across every part of it. We surveyed the rooms first, then built the branding around the staging, columns and floor space already in place.
The auditorium took a printed stage backdrop in the conference palette, running behind the panel seating and wrapping the lectern and the speaker desk fronts. Sponsor logos sat along the desk line at the height the event photography would catch.
In the reception hall a tension fabric display stood at full column height between the windows, carrying the names of the attending firms. Each panel was sized to the bay it sat in. Vinyl floor graphics pulled the same angular shapes into the walkways and the breakout area, linking the ground back to the stage.
Conference signage covered the registration desks, catering stands and poseur tables, all printed to one palette so the rooms read as a set. Event branding in London usually comes with a short access window, so we produce ahead of the date, fit to the venue schedule and de-rig once the conference closes.
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