Project overview

In summary

CDW is a multi-brand technology solutions provider to organisations across the business, government, education and healthcare sectors in the UK, US and Canada.

The facilities team from CDW UK contacted us regarding a major rebrand that was taking place across multiple sites including their London, Basingstoke and Peterborough offices.

The scope of the rebrand included custom design, the removal of all existing window manifestations, printing and the installation of a range of wall and window graphics.

Our creative team met with CDW to consult on our range of products as well as build a design specification that would meet the rebrand requirements. Following this, the brief was passed to our design team who created a range of concepts that were then presented.

The designs selected included a continuous undulating swirl pattern that was applied across all the walls and windows in their office. This pattern then met a world map wall sticker in the sales area to represent the company’s global reach.

We created a range of window manifestations and graphics that increased the level of privacy for selected meeting rooms and offices. This was achieved by installing bands of frosting at different widths with two strips of CDW’s brand red. In another area we applied full window frosting, to block all vision, which showcased a dramatic use of the CDW logo.

The graphic were then printed and cut to shape at our manufacturing facility before being despatched to site for installation.