Overview
CDW is a multi-brand technology solutions provider supporting organisations across the business, government, education and healthcare sectors in the UK, US and Canada.
The facilities team at CDW UK approached us during a major rebrand spanning several sites, including their London, Basingstoke and Peterborough offices. The project covered custom design, the removal of all existing window manifestations, and the printing and installation of a full range of office wall graphics and window graphics.
Our creative team met with CDW to consult on our product range and build a design specification around the rebrand requirements. The brief then went to our design team, who developed and presented a series of concepts.
CDW selected a continuous undulating swirl pattern, which now runs across the walls and windows throughout the office. In the sales area, the pattern flows into a world map wall sticker that represents the company's global reach and ties the office branding together in one consistent design.
For selected meeting rooms and offices, we created glass manifestation designs that increase privacy. Bands of frosted window film in varying widths sit alongside two strips of CDW's brand red. In another area, full window frosting blocks all vision and showcases a bold, large-scale CDW logo.
Every graphic was printed and cut to shape at our manufacturing facility before being despatched to site for installation.
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