Overview

Claycots Primary is one of the largest primary schools in Europe, and a leader in many ways. When one of the early years teachers approached us to brighten up her area of the school, the scope was modest. But after seeing the campus and meeting the Head, we began to dream bigger, much bigger!

After that first meeting, we all agreed to use the early years budget to create a design proposal for the whole of the Britwell campus, one of the school's two expansive sites. The school's brand consisted of just a logo and some colours, so we built a complete primary school branding scheme from the ground up. We reimagined the concept of key stages as a student journey, renaming them Explorers, Discovery, Venture and Horizons.

Each key stage was given its own colour palette and theme. Rolled out around the school as bold school wall graphics, they created an immersive experience for students and brought the whole building to life with colour and creativity.

To say the designs were a hit is an understatement. The Claycots team were blown away by the concepts, and we won their trust, along with the budget to roll them out across both campuses: first Britwell, then Town Hall once construction had finished.

We commissioned a photographer to capture images of the students and featured them throughout our school wall murals. We also worked closely with staff to agree on quotes and messages, threading the school's values and learning principles through everything we did.

Working with Claycots was a rewarding and refreshing experience, and we couldn't be prouder of the finished result. We commend them for taking the risk of letting us run wild with our creativity and think outside the box. Feast your eyes on the finished work, which took months to agree and weeks to design. What if every school and learning environment looked like this? How much more creative would the next generation be?

Know a school that could use some creative school branding? Send them our way and watch this space.