Overview
Costa Coffee's Barista of the Year 2019 final needed the Troxy in London to carry the brand from the pavement through to the stage. Hyper Creative delivered the corporate event signage across the venue, starting with a site survey to map every surface before anything went into production.
The entrance set the tone. Finalist portraits filled the glazed doors so competitors saw themselves on the way in, and event floor graphics ran through the foyer to lead guests forward. Pillar wrap graphics in Costa's deep red turned the Troxy's structural columns into full-height brand markers, tying the art deco interior to the competition identity.
Inside, event wayfinding signage covered registration, welcome and cloakroom directions, keeping guests moving without staff having to point the way. Venue branding graphics continued into the auditorium, where the stage set carried the Barista of the Year lockup in magenta and purple under the main lighting rig.
Our installation team fitted every element on site, working around the venue's schedule so the space was finished ahead of doors opening. Event branding London projects at this scale depend on production and fitting running to the hour, and the Troxy shows what a single co-ordinated scheme achieves across one building.
Services Used
Event Branding
Installation Service
Site Survey
Products Used
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