Project overview

In summary

Motortrak are a software and digital service provider that specialise in helping those in the automotive sector. Motortrak have been working with the likes of Jaguar, Range Rover and Mercedes Benz since the company was founded in 1995, supplying digital solutions including programme management, digital retail consultancy, web services and bespoke solutions.
The team at Motortrak contacted us at Vinyl Impression to ask if we could assist them by producing and installing a range of graphics they had designed.

The first key area they wanted to brand was their reception space. In order to bring this space to life, we produced a small wall mural that consisted of a repetition of their logo with a small flash of their company colours. In addition to this, we created a series of cut frosted graphics of their company name to create a subtle yet branded design feature.

The second area branded was the stairwell where we replicated the mural from the reception and installed it into a shallow recess. In addition to this, we produced a range of print and cut graphics that acted as way finding and department signs to help those moving around the building identify sub teams.

Finally, the Motortrak team wanted to add subtle branded burst of colour through the office spaces using a range of shards. In addition to the shards, we installed a further small mural that replicated the design from the reception and stairwell.