In order to advise on the most effective materials and product solutions, we sent out creative director Ed to meet with OMD’s project lead and graphic designer to walk the space to understand their objectives, suggest options and to ensure we delivered an excellent end result for them. OMD had three floors and the exterior of the building to brand, which all needed to be achieved using removable graphic options, ensuring that the space could be left as it was found.
In order to achieve this, we used banner material to wrap the large exterior pillars as well as ‘Smart stick’, a fabric based material, to wrap the interior pillars, a brick wall, the staging, the speaker’s podium and the soundboards in the media centre. In addition to this we supplied a large version of the event’s logo in matt white vinyl, which was attached to the front of a bar that used LEDs to illuminate the graphic, creating a backlit effect.
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Consultancy, site survey, original artwork, production and installation.
Removable wall vinyl, permanent wall vinyl, whiteboard vinyl, posters for frames, acrylic boards.
In order to get the graphics applied in a timely manner we sent two installation crews along with a three meter high scaffold tower to apply the environmental graphics throughout the space to complete the branding process. Once the OMD event was over we sent our installation team to de-rig the space, removing all of the event wall graphics to restore the prestigious building back to its original form. Our event graphics have been specifically designed for application and removal without causing damage to surfaces, leaving the rented space as though the event hadn’t happen at all.