Project overview

In summary

The School of Oriental and African Studies, SOAS, is a higher education institute in the heart of London who are the only university in Europe who specialise in the study of Asia, Africa and the Near and Middle East. SOAS has around 5,000 students across its two campuses whose cohort is pooled from 133 different nations.

SOAS contact us prior to their graduation ceremonies, as they wanted to brand 25 available spaces around their London site for the largest event in their yearly calendar. The graphics that they had in mind would function as way finding and directionals as well as to create a visual backdrop for the whole event by adhering graphics to walls and pillars.

The graphic solution needed to be tough and durable as the majority of these would be placed outside for the duration of the ceremonies, which last over the course of a week. Although these needed to last, they also needed to be removed after the event without leaving any damage or sticky residue.