Overview
Solan Fitness wanted the gym to read as one brand from the pavement inwards. We started where members do: a bold wall wrap at the entrance, with imagery selected to reflect the company's corporate personality, and a frosted logo sticker on the front door to tidy the arrival point.
In the reception and bar area we produced two acrylic logos, plus wayfinding and menu boards to guide members through the building. Further inside, our in-house design team created bespoke wall murals built around motivational quotes and imagery. Each was drawn up for its specific space, so the vinyl wall graphics encourage members as they train within that zone.
The bulk of the murals were produced on a laminated permanent vinyl. Four were produced as fabric wall graphics in frames, which lets the team swap the images out as their marketing changes, with no redecorating needed.
Throughout the space we installed cut vinyl wall stickers, covering text and silhouettes in the Solan Fitness brand yellow. To finish, we installed a series of printed window graphics that combine into one large image facing the street. These external window graphics act as ongoing marketing, making passers-by aware of the gym's presence.
Services Used
Products Used
Plain Logo Window Sticker (Frosted)
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