Overview

Trax Image Recognition looks to control and optimise the retail execution of their CPG clients. Trax uses breakthrough image recognition technology to uncover revenue opportunities and competitive insights at all points of sale. To learn more please visit: www.traxretail.com.

Trax contacted us at Hyper Creative HQ to find out how we could deliver branded office graphics for their rented office space, in line with the corporate guidelines set by their headquarters in Singapore. To ensure the right end result, we sent one of our skilled consultants to view the space and advise on the best materials. The team at Trax were nervous that the graphics could make the compact office feel claustrophobic. We factored in their concerns and suggested options to maximise the 'white space' around the bespoke office wall graphics, which keeps the light and airy feel.

After we advised the Trax team and they were happy to proceed, the Singapore office sent across the authorised, branded artwork. We transformed it into two custom wall murals, a range of print and cut custom wall decals and several sized printed logos. One of these logos was mounted onto a clear acrylic board and affixed to the wall with standoff fixings to act as interior signage near the entrance. We also supplied a custom wall sticker in whiteboard vinyl, sized to fit the space, that works with dry-wipe markers and suits creative spaces. Our production crew then installed the full range of vinyl wall graphics to complete the project.

Services provided

Consultancy, site survey, original artwork, production and installation.

Materials used

Removable wall vinyl, permanent wall vinyl, whiteboard vinyl, posters for frames, acrylic boards.

Productions used

Custom wall graphics, custom wall mural, photo frames, whiteboard vinyl, custom acrylic signs, custom acrylic wall covering.