Mini case study: Anchura

Anchura provide tailor made consultancy solutions to businesses in the private sector that solve business challenges, including implementing new products or services, optimising current businesses, or remediating underperforming functions.

Anchura contacted us at Vinyl Impression to ask for our help with creating a range of workplace branding graphics that would transform the look and feel of their London office. In order to provide the best service we suggested that Anchura invest in a Concept Document, which is a package where our design team create a range of bespoke designs tailored to the company and their available space.

We started this process by taking some time to understand the project and what they wanted to achieve with the graphics, utilising their company branding guidelines in order to create a design specification. Following on from this we allowed our designers to start their creative process to build a holistic package of graphics that matched the design brief.

After sending this document over to the team at Anchura, our team collaborated with them to make amendments to the designs before finalising the artwork. These designs consisted of a table wrap, print and cut elements and a small wall mural.

The table wrap was placed on the top of a meeting room table and contained blocks in various shades around the brand’s colourways, which added a bright and creative element to their otherwise plain meeting room. The table design was covered in a protective laminate to avoid damage when the table was in use.

Throughout the office we included various printed elements that were produced in the Anchura blue. The largest of which was a large A that interacted with a blue line that traced the entire wall within the office. Next to the large A sat a complete Anchura logo and at the bottom their tagline. In addition to these elements we designed and produced several quotes that were placed within alcoves.

Finally, Anchura to theme part of their office around London and in order to do this we produced a part wall covering mural using a stylish image of the city of London with its iconic buildings.