Mini Case Study: ARAG

Since 2006, ARAG has been a go to provider of high quality and trusted legal insurance and emergency assistance policies. ARAG wanted to update the interior décor of their office in Bristol and contacted us at Vi to see how we could help them implement their vision of an updated space.

The team at ARAG wanted to create a range of graphics that would cover a variety of surfaces including walls, plastic poster displays and glass, which sat in offices, meeting rooms, kitchens and common areas throughout their space.

Within the workspace sat a series of glass fronted meeting rooms and offices, which ARAG wanted to brand using their corporate values that utilised a keyterm in grey and their definition of that term in canary yellow.  The use of values in office branding acts as an effective communication method and positively reinforces to all on-lookers what the organisation is striving for.

In addition to these window manifestation graphics we produced a frosted ‘Welcome’ graphic the displayed the word in a variety of languages, which was then placed in the entrance space to ARAG’s offices.

In other spaces throughout the workplace, we were asked to create a range of cut wall stickers using the same colours used on the window graphics. One of the areas was a kitchen that the team wanted to create a couple of ‘kitchen rules’ wall stickers that set the expectation for those using the space to sure that the area was kept clean and tidy for all to use.

Finally we created and produced an infographic world map that highlighted all of the countries of significance to ARAG. The map was again produced using the same colour way to keep consistency, but also came with custom printed pins that had the flags of each country on to act as a key.