National Instruments’ Event Transformation in London

National Instruments is known for engineering solutions that push industries forward. Their software-defined systems allow innovators to test, measure, and build with precision and speed. When they planned their event at The Mermaid London, they wanted more than a conference: they wanted a space that reflected the spirit of progress their company stands for.

To bring that idea to life, they teamed up with us, The Mermaid’s preferred supplier for event branding. The goal was to reshape the venue into a setting that looked and felt unmistakably like National Instruments, while keeping the process smooth, efficient, and visually cohesive.

What Sparked the Vision for This Event?

The concept began with a simple goal: to create an environment that communicated innovation at every corner. National Instruments needed the venue to connect people to the brand story before a single presentation began.

This event wasn’t only about sharing ideas. It was about building an experience: one that guided guests effortlessly through workshops, networking sessions, and keynotes while reinforcing the identity of National Instruments. The branding had to be strong but not overwhelming, structured but creative, and above all, practical for an event of this scale.

How Did the Collaboration Begin?

Every strong outcome starts with a clear plan. We worked with National Instruments from the early planning stages, using our venue brochure to help them see what could be branded inside The Mermaid. From large spaces like entrance halls to finer details such as staircases and doorways, the team had full control of what to highlight.

Once the layout was finalised, our design templates helped their creative team prepare visuals accurately and efficiently. This method removed the guesswork and kept production timelines on track. It also ensured that each element aligned perfectly with the venue’s dimensions and aesthetic.

Which Design Elements Defined the Space?

The final setup at The Mermaid London balanced clarity and creativity. Every branding element had a purpose — to inform, to guide, or to make a visual statement.

1. Pillar wraps turned plain structural features into striking brand moments. Each wrap displayed visuals that reflected National Instruments’ technology-driven energy.

2. Wayfinding boards were placed strategically around the venue to help attendees move smoothly between sessions. They also displayed agendas and area details so no one missed a thing.

3. A custom 3D logo was the centerpiece of the stage. Designed for impact and visibility, it became a photo hotspot and a core part of the event’s visual identity.

4. Door wraps and stair risers added playful and functional detail. The doors featured a tech-inspired design that gave guests a sense of arrival while complementing the overall visual theme. 

We used printed door wraps from our range to achieve a smooth, professional finish that’s easy to apply and remove — ideal for events that need quick transformation with lasting impact. 

The stair risers highlighted key messages from the event, creating a consistent rhythm throughout the venue. Together, these elements tied different areas into one cohesive experience.

To bring this kind of visual impact to life, explore our full Event Branding UK Product Collections: a curated range of creative display solutions designed to transform venues into fully branded environments. These combined installations turned the space into an immersive brand environment without sacrificing functionality or sustainability.

What Made the Stage Design Stand Out?

The stage is often the heart of any event, and in this case, it became a visual signature. We recommended using a 3D logo to give the presentations a defined backdrop that could be seen from every angle. The final design used corrugated card letters with polished edges, achieving a professional finish while keeping the material lightweight and eco-friendly. 

The result was simple but powerful:  a stage that reinforced the National Instruments brand every time someone looked up. It wasn’t only about decoration; it was about identity. Every presentation, photo, and recording taken in front of that logo strengthened the company’s presence across every platform where the event appeared. 

If you’d like to see the full project breakdown, view the complete National Instruments Project Gallery on our website.

How Did We Keep the Process Simple?

Large-scale event branding can be complex, but our approach kept everything controlled and efficient.

• Clear communication. We maintained an open dialogue with the client to ensure every visual aligned with their objectives.
• Purpose-built templates. These removed delays and made file setup straightforward.
• On-site coordination. Our installation team worked closely with the venue to make sure the setup looked perfect without interrupting event preparations. Through our installation services, we ensure every element is fitted with precision and care, so each project runs smoothly from start to finish.

This structure helped the project move from concept to completion without friction. The process was streamlined but flexible, allowing the client to make quick creative decisions without added stress.

How Did Attendees Experience the Event Space?

From the moment guests arrived, the space felt intentional. Pillars and doors carried bold designs, while wayfinding boards provided clarity and direction. The consistent visual language created a professional but inviting atmosphere.

As attendees moved through workshops and talks, every touchpoint subtly reinforced the National Instruments brand. The 3D stage logo quickly became one of the most photographed features, drawing attention on social media and extending the brand’s reach far beyond the event itself.

The design also made navigation intuitive. Attendees could easily find their next session, and the creative layouts kept the experience engaging from start to finish.

What Made the Project Unique?

The collaboration worked because of shared vision and attention to detail. National Instruments wanted creativity backed by precision, and our team made that happen by treating design as a system, not an accessory.

Instead of focusing only on large installations, we used every opportunity — from small wraps to floor graphics — to strengthen consistency. The balance between aesthetics and practicality is what made the environment feel authentic and well-executed.

It also showcased how branding can transform perception. The same venue used by countless companies suddenly looked like it belonged entirely to National Instruments, a testament to how impactful cohesive design can be.

What Can Other Brands Take from This Project?

There are a few valuable insights from this collaboration:

• Plan for experience, not only visuals. Every design choice should guide, inform, or inspire.
• Use the venue’s structure to your advantage. Pillars, stairs, and doors can all become branding opportunities.
• Prioritise sustainability. Smart material choices can be eco-friendly and visually strong.
• Simplify creative workflows. Templates and clear brand guidelines reduce turnaround times and improve consistency.

When design supports both functionality and emotion, it turns a venue into an experience people remember long after the event ends.

The Art of Transforming Space

The branded setup gave National Instruments exactly what they envisioned:a venue that mirrored their innovative culture and helped their audience engage more deeply with their message. The event ran smoothly, looked cohesive, and left a lasting impression on attendees. For Hyper Creative, it was another example of how collaboration, design precision, and attention to space can elevate an event beyond expectation. 

Through our Event Branding services, we help clients turn ideas into immersive experiences that connect people to the heart of their brand. Every project is different, but the principle remains the same: thoughtful design transforms environments into stories. The success of this event at The Mermaid London reinforced the power of visual design as a communication tool, proving that when strategy and creativity align, even a single venue can capture the essence of an entire brand.

Frequently Asked Questions for National Instruments

What makes event branding important for corporate events like National Instruments’?

Event branding gives a company a visual identity that connects people to its message. It sets the tone from the moment guests arrive and helps communicate professionalism, consistency, and innovation. For brands like National Instruments, it’s a way to reflect their values through space, materials, and design, creating an experience that feels cohesive and memorable.

How does Hyper Creative ensure event branding stays on message?

Every project begins with strategy. Our team studies the client’s goals, audience, and venue layout before recommending branding elements that reinforce key messages. We focus on precision, clarity, and consistency — ensuring the visuals, materials, and installations all align with the brand’s identity.

What sustainable materials can be used for branded events?

Eco-conscious design is a growing priority for modern events. Options include recyclable corrugated card for 3D logos, reusable wall graphics, and eco vinyls for large-format prints. These materials reduce waste while maintaining the professional quality needed for corporate venues.

How can companies achieve a cohesive branded look across large venues?

Cohesion comes from planning and consistency. Using venue-specific templates, unified color palettes, and custom graphics across pillars, walls, and directional boards creates a clear visual story. Every detail, from entrance signage to stage design, should connect back to the same brand narrative — exactly how National Instruments achieved their immersive setup at The Mermaid London.