How We Transformed B2B Marketing’s Event Space

B2B Marketing is known for running multiple award-winning events each year, including conferences, leadership forums, Expos, and the highly anticipated B2B Marketing Awards. Their annual ABM Conference is a flagship event that brings together marketing leaders from across the UK for a day of networking, seminars, and exhibitions, all topped off with a lively drinks reception to close the day.

When they approached us at Hyper Creative, they needed a partner who could help them bring their branding vision to life in a venue that presented both tight deadlines and installation restrictions. Having worked with B2B Marketing previously at The Mermaid London, we already had a strong understanding of their brand energy, goals, and expectations.

This time, the event was taking place at ETC Venues Bishopsgate, a modern and professional space, but one that came with unique challenges.

What Were the Challenges for This Project?

Like many city-centre venues, ETC Venues Bishopsgate had strict rules on what materials could be used on its walls and floors. Many areas had wallpaper or premium finishes where traditional adhesive signage was not allowed. On top of that, the installation window was only 2.5 hours before guests began arriving.

That meant our team needed to:

• Plan a full venue branding strategy with zero room for delays.
• Select materials that could be installed quickly and safely.
• Create an environment that looked polished and professional, without damaging surfaces or exceeding budget.

Despite these limitations, the goal remained clear: transform the space into a visually engaging and on-brand environment that reflected the high standards of the B2B Marketing community.

How Did We Approach Venue Branding?

Before anything went to print or production, we started with a comprehensive site survey at ETC Venues Bishopsgate. Our team took precise measurements and created a detailed venue plan, mapping out where each graphic element could have the biggest impact without disrupting the flow of the event.

We then presented design templates and creative suggestions, helping B2B Marketing visualise how the branding would appear in each area, from the networking zones to the breakout rooms and reception spaces. Because we had worked with them before, we also shared our personalised venue branding document, which included tested ideas, material samples, and layout concepts. This step helped the client make informed decisions that balanced creativity, practicality, and cost-efficiency.

What Creative Branding Solutions Did We Use?

Once the layout was approved, our production and installation team got to work bringing the venue to life. To maximise impact while staying within restrictions, we used a combination of temporary and eco-friendly branding materials that were easy to apply and remove.

1. Removable Floor Stickers

These were used throughout the venue to guide guests between areas such as conference rooms, networking lounges, and Expo stands. The wayfinding floor graphics not only helped with navigation but also carried B2B’s bold brand colours, enhancing the professional atmosphere.

2. Removable Wall Coverings

Our removable wall coverings, specifically our Custom Printed Wall Vinyl & Laminate,  added strong visual appeal without damaging surfaces. These graphics carried event themes, sponsor logos, and directional messaging, allowing every wall to become a part of the event story.

3. Wayfinding Signage and Room Signs

With several breakout areas and seminar rooms, clear and attractive wayfinding signage was essential. Each sign was designed for visibility and brand consistency, using clean typography and the B2B Marketing colour palette.

4. Eco-Friendly Clingz Wall Graphics

A major highlight of this project was the use of our Clingz product,  a statically charged wall graphic that adheres to surfaces without any adhesive. This innovative material was a game-changer for this venue. 

The Bishopsgate team normally prohibited any wall applications due to wallpaper finishes, but once we demonstrated Clingz, they approved its use. It offered a zero-damage, zero-residue solution that still looked premium.

Clingz proved ideal for placing brand visuals in high-traffic areas where adhesive-free installation was required, much like our Printed & Cut Logo Wall Stickers, which offer a similar easy-to-apply, removable, and high-impact design solution.

How Did We Manage the Tight Installation Window?

Executing a full venue transformation in just 2.5 hours required precision planning. Every stage, from production to transport to installation, was coordinated down to the minute. Our project management team created an hour-by-hour schedule to ensure all assets arrived ready to install, with print materials pre-cut, labelled, and sorted by location.

The installation team worked in zones, starting from the main entry and progressing through breakout spaces, allowing the setup to flow efficiently without overlaps. Because all materials were designed for quick application and clean removal, we completed the installation within the window: no delays, no compromises.

What Was the Outcome?

By the time guests arrived, the entire venue had been transformed into a fully branded experience that aligned perfectly with B2B Marketing’s professional and innovative image. The combination of bold wall coverings, smart wayfinding, and subtle branded accents gave the event a cohesive look and feel, without exceeding the budget or causing any disruption to the venue.

Most importantly, the client was thrilled with the result. The event ran smoothly, received fantastic feedback from attendees, and set the standard for future B2B Marketing gatherings.

What Did the Client Think?

The B2B Marketing team was impressed not only by the quality of the graphics but also by the efficiency of the process. Our ability to meet their design expectations within a narrow time frame strengthened our partnership. Since that event, B2B Marketing has continued to work with us across multiple projects, a testament to the trust and confidence built through this collaboration.

Why Does This Project Stand Out?

This case study stands out because it demonstrates what’s possible when creativity meets precision.

• Venue restrictions: Solved through eco-friendly Clingz graphics.
• Time constraints: Managed through detailed pre-planning.
• Budget limitations: Balanced by smart material selection.

Each element came together to deliver a professional, polished, and completely customised event space, without compromising on design quality or sustainability.

What Can Other Event Organisers Learn from This?

For event organisers, this project highlights a few key takeaways:

1. Always start with a site survey. Understanding a venue’s restrictions and measurements early prevents last-minute problems.
2. Use innovative materials. Products like Clingz open up creative options for branding in spaces that typically limit adhesives.
3. Plan around time constraints. Pre-cut graphics and organised installation planning make even tight schedules manageable.
4. Balance creativity with practicality. Effective design doesn’t have to be complicated; it has to be well-executed.

To see how these ideas came to life, check out the full B2B Marketing Project Gallery.

How Does Hyper Creative Support Event Branding Projects Like This?

At Hyper Creative, we help clients turn ordinary venues into brand experiences. From site surveys and design templates to eco-friendly print production and installation, every step is handled with care and precision through our event branding service.

For the B2B Marketing team, we provided:

• Site Survey Service – ensuring accurate measurements for every branding element.

• Material Consultation – recommending the right removable and sustainable products for the venue.

• Design Visuals – clear templates showing how each space would look before production.

• Installation Service – a professional team managing everything on-site under tight timeframes.

The result was an event that looked stunning, stayed within budget, and caused zero stress for the organisers.

Turning Event Spaces into Branded Experiences

At Hyper Creative, we believe great branding goes beyond logos—it’s about transforming spaces into immersive brand experiences. The B2B Marketing event at ETC Venues Bishopsgate showed how smart design, eco-friendly materials, and precise execution can turn a venue’s limitations into creative success.

If you’re planning your next conference, expo, or corporate event, our Event Branding experts are here to help you do the same. From site surveys to full installation, we bring your brand to life in every corner of your venue. Let’s work together to transform your space into something extraordinary.

Frequently Asked Questions for B2B Marketing

How did Hyper Creative match B2B Marketing’s vision?

We collaborated closely with their team, using approved design templates and bold brand colours to ensure consistency across all visuals.

What materials protected the venue’s surfaces?

We used removable and eco-friendly options like Clingz wall graphics and Custom Printed Wall Vinyl, ensuring no damage to walls or floors.

How was the installation completed in just 2.5 hours?

Our team pre-cut and labelled all graphics, then worked in coordinated zones for a smooth and efficient setup.

What made this project successful?

Thorough planning, smart materials, and strong communication delivered a cohesive, on-brand transformation under strict venue rules.