Mini case study: AJ Bell

AJ Bell provides custom-built stockbroking services to investment businesses in order to allow them to focus on growth.

The team at AJ Bell contacted us a Vi HQ asking for our assistance with refurbishing their office in Tunbridge Wells, which houses their securities team.

Having a clear idea of what they were after, they liaised with our design team to create production ready files that were ready to print. In addition to these we supplied design previews that allowed the team at AJ Bell to confirm that they were happy to proceed with the production of their graphics.

Throughout their office they wanted to highlight the key values they hold as a business and in order to do this we created cut vinyl text that showed their value in red with a description underneath in grey. These values were placed in significant locations around the office and included titles such as intelligent, principled and energetic to name a few.

Following this theme we created white text values that used the same titles as the ones above, but these were adhered to red pillars in an open plan office.

In addition to the values we created a couple of graphics that showcased the AJ Bell logo. The largest of which was a red wall mural that arrived in two pieces, like wallpaper that was displayed on a prominent wall. The second of the logo graphics used just the curved elements of the logo and was printed to match their brand red.

Also in their brand red, we produced stripes of frosting that would be used as window manifestations on all of their glass surfaces.

All of these graphics together formed a well-designed office environment that utilised AJ Bell’s brand and achieved their interior design goals.